Though far from the first pandemic in recent history, the rapid and far-reaching spread of Covid-19 worldwide has thrust drug safety into the spotlight in a way never seen before. The public is more aware of the role of health regulators than ever 鈥� and with agencies facing unprecedented demand for information and answers, pharmacovigilance (PV) has had to find ways to keep up.
PV 鈥� the assessment, monitoring and prevention of adverse events from pharmaceutical products 鈥� was 鈥渉istorically a very conservative profession鈥�, says Annette Williams, contract research organisation IQVIA鈥檚 vice-president and global head of lifecycle safety.
While the global impact of Covid-19 has been devastating, the pandemic and its demands have pushed the PV field to innovate and develop new, more efficient ways of collecting and utilising drug safety data.
Reacting to change
Prior to the pandemic, Williams says, PV had been resistant to change 鈥� but the Covid-19 crisis forced the area to reassess the way it operated.
鈥淲e learned very quickly that the historical vaccine adverse event (AE) models did not apply,鈥� she says. 鈥淲e had to be able to adapt quickly and move, so it required a huge amount of human resources, but also we had to think differently.
鈥淭he regulators, in anticipation of the vaccines, made some significant changes to how they were receiving information.
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By GlobalData鈥淗istorically, most AE information went to the market authorisation holders, the manufacturers, and then they forward report,鈥� Williams explains. 鈥淚n the pandemic, the opposite happened. For example, with the MHRA, they updated their , and they attached a significant amount of artificial intelligence to that so patients could directly report to them.
鈥淭he Yellow Card had been in place for a long time in the UK, but with Covid coming, they anticipated the need for speed.鈥�
AI: adapting and innovating the process
鈥淭his pandemic really has been a tremendous opportunity to really change the way we operate fundamentally, and really adapt and adopt new technologies,鈥� Williams says. 鈥淎nd we鈥檝e done that in a multitude of ways.鈥�
AE reporting is a highly time and resource-consuming activity for regulatory bodies, and the exponential increase in AE information relating to new Covid-19 drugs and vaccines has presented further challenges for the field.
One means of alleviating the pandemic鈥檚 burden on an already process-heavy area is the automation of AE data intake, through which reports are interpreted and presented more quickly and accurately than is possible for a human being. IQVIA has embraced this approach, Williams says; the company is using robotic technology and machine learning to process AE reports, as well as automatically standardising and translating the safety data coming in.
鈥淥bviously, Covid-19 is a global problem, so not everything comes to us in English,鈥� Williams explains. 鈥淲e need to be able to react to that.鈥�
Using advanced technology to optimise pharmacovigilance is not a new idea 鈥� a study in 2018 found that 62% of drug safety experts prefer using artificial intelligence (AI) for AE processing 鈥� but the sheer amount of AE reports received due to new Covid-19 drugs and vaccines means that traditional methods are simply no longer an option.
The crucial role of AI in reacting to and handling unprecedented volumes of AE data is evidenced by the UK Government鈥檚 2020 deal with US firm , in which the latter received 拢1.5m to develop an AI tool for sifting through vaccine-specific adverse drug reaction (ADR) reports.
In the procurement document for the AI programme, the UK drugs regulator MHRA said 鈥渋t is not possible to retrofit the MHRA鈥檚 legacy systems to handle the volume of ADRs that will be generated by a Covid-19 vaccine鈥�.
鈥淭herefore, if the MHRA does not implement the AI tool, it will be unable to process these ADRs effectively. This will hinder its ability to rapidly identify any potential safety issues with the Covid-19 vaccine and represents a direct threat to patient life and public health,鈥� the agency stated.
Williams says IQVIA is also making use of AI when it comes to responding to and informing members of the public about vaccine and drug safety.
鈥淭he public is demanding more and more information, so our medical information call centres are also adapting with more technology, and we’re using AI-enabled agents who can handle many of the routine questions patients have,鈥� she says.
鈥淚t also allows us to give greater service in the after-hours scenario; 15%-25% of the live calls that humans used to have to answer, the AI agents are now able to answer.
鈥淭here’s a lot of innovation happening that’s really allowing us to future-proof our organisation, and we’re extremely proud of that.鈥�
Increased public awareness
The global rollout of Covid-19 vaccines, and the extensive media coverage of their potential side effects, has brought the issue of drug safety to the fore. The public has been encouraged to report any side effects experienced after receiving coronavirus jabs, and therefore have become familiar with regulatory and drug safety monitoring processes that, previously, many may not have been aware of.
So, will increased AE reporting due to Covid-19 pharmaceuticals have a knock-on effect when it comes to reporting on other medicines?
鈥淥nly time will tell whether we see sustained increased reporting,鈥� Williams says. 鈥淏ut I can certainly tell you, as someone who’s been in pharmacovigilance a long time, when most people asked what I did professionally, they had no idea what pharmacovigilance was 鈥� I’d have to explain that.
鈥淣ow, when I say that I’m in pharmacovigilance and drug safety, people don’t ask me what that is. They know.鈥�
Williams says the pandemic has seen pharmacovigilance go from what she once called 鈥渢he back office鈥� to front-page news.
鈥淚 believe the public has begun to realise their part in the importance of providing that feedback; that they have a role to play in drug safety, which, historically, maybe some of the public was not aware of,鈥� she says. 鈥淚 definitely believe that Covid-19 has changed that for us.鈥�
