Since the start of the Covid-19 pandemic, there has been a notable increase in the purchase of medicines through online outlets. Buying medication online can have a number of benefits for many patients, such as lower cost, increased convenience and improved access. However, many digital outlets selling medication are operating outside the bounds of the law, leaving purchasers vulnerable to substandard or even counterfeit products.
A 2017 study by the US National Association of Boards of Pharmacy (NABP) found that nearly 96% of websites selling prescription medicines were acting illegally. The World Health Organisation (WHO) estimates that, in over half of cases, medicines purchased online from illegal sites that conceal their address have been found to be counterfeit.
Despite these statistics, a team of researchers at Butler University and Michigan State University have found that almost 18% of US consumers buy medications online, often from sources recommended by people they know in the hopes of getting a genuine product at a lower price point. These sites include legitimate online pharmacies, but also include illegitimate retailers, as well as e-commerce sites like Amazon, social media platforms and instant messaging services.
In an increasingly online world where consumers can get more or less anything they need delivered to their door, it鈥檚 hardly surprising that they turn to the web for medicine. But when more people feel comfortable going online for these kinds of purchases, more opportunities are created for illegal actors to step in and take advantage.
Alliance for Safe Online Pharmacies (ASOP) advisor Libby Baney says: 鈥淗ealthcare is not like buying shoes and purses on the internet. Your life is at stake, and it鈥檚 regulated for a reason. There are some really great, reputable online pharmacies and telemedicine companies that will provide you with legitimate, approved drugs. The challenge is knowing which is which.鈥�
What constitutes a counterfeit?
鈥淭here鈥檚 anywhere between 35,000 and 40,000 online pharmacies that operate worldwide and of that number, 95% do operate illegally in some way,鈥� says Butler University associate professor of pharmacy practice John Hertig, who also works with ASOP.
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By GlobalData鈥淓ither they鈥檙e not licensed properly, they鈥檙e selling substandard or falsified medicines or they鈥檙e selling products that aren鈥檛 approved either within the jurisdiction they operate in or the jurisdiction they鈥檙e selling to 鈥� you need to have both to be considered legitimate.鈥�
A number of different products can be classified as counterfeit, substandard or falsified, some of which are far more harmful than others. Medication that has been legitimately and safely manufactured but has been stolen and resold by a third party still counts as a counterfeit product. This, Hertig says, is the best-case scenario in the world of illegal online pharmacies.
Far riskier for patients are products that have been entirely falsified. Some of these may simply be sugar pills, meaning patients could miss doses of medication they need but are unlikely to be directly injured by what they鈥檙e ingesting. Others may contain ingredients that are dangerous to put into the human body.
These ingredients include, but are not limited to, arsenic, uranium, brick dust, chalk and even ethylene glycol, a substance used in anti-freeze. These dangerous ingredients aren鈥檛 typically used to make up the entirety of the falsified medicine, but as a binding or filling agent. They鈥檙e used by fraudulent manufacturers when they do not have access to the compounds a legitimate producer would have.
The situation has been exacerbated in multiple ways by the Covid-19 pandemic. Many drugs have fallen into short supply due to increased demand and supply chain disruptions, leaving patients with few other directions to turn when seeking the care they need.
Hertig says: 鈥淭here currently is no medication that鈥檚 on shortage that isn鈥檛 available from an illegal online website. There is not a single medication that you wouldn鈥檛 be able to get access to just by going online. There鈥檚 a direct correlation between something that鈥檚 hard to get and a criminal taking advantage of that opportunity.鈥�
False flags
Alongside this, many people are now seeking access to false cures and treatments for Covid-19 鈥� things no doctor will prescribe to them, but which they can easily find online. Ivermectin, a drug most commonly used to deworm horses, has dominated headlines after about its ability to treat Covid-19. Action has been taken against companies claiming their can cure the disease or .
Hertig and his colleagues found that, while the 1,000 consumers they surveyed considered online pharmacies, Amazon and Google to be the safest digital outlets to purchase medication from, even places perceived as the least trustworthy, such as Kik and TikTok, were still generally seen as safe.
Even more alarmingly, 54.6% of the participants had reportedly purchased narcotics from these channels while 52% had purchased stimulant drugs. Stigma is likely to contribute significantly to these numbers, with many of these patients in legitimate need of these medications but too ashamed to visit a doctor.
Some may also find themselves cut off from the traditional route for these medications by their healthcare provider after showing signs of addiction or dependency.
鈥淲hen we restrict access to medicine, no matter what the reason, it鈥檚 going to be human tendency and nature to try to get access to that product via another route,鈥� says Hertig. 鈥淲hen you restrict safe sources of medicine through a proper supply chain that鈥檚 been vetted by a regulatory agency, what you鈥檙e going to end up doing as an unintended consequence is point people towards more risky sources of medicine.
鈥淚t鈥檚 going to take all of us, in terms of the broader healthcare community, to engage in proper discussion and education and develop tools and regulatory frameworks that are going to make sure that we keep our patients safe.鈥�
The road ahead
For companies that are not acting illegally, these counterfeit retailers can cause serious problems. The market for counterfeit pharmaceuticals is worth $200bn a year and growing at 20% annually 鈥� twice the growth rate of the legitimate pharmaceutical market. This forces legitimate outlets to compete with illegal actors, which may be offering a lower price point for what appears to be the same product to consumers.
The presence of illegitimate online pharmacies can damage consumer trust in digital pharmacies in general.
鈥淚t creates an unlevel playing field when you allow unregulated, unlicensed, illegal online drug sellers to be peddling cures and treatments that aren鈥檛 regulated,鈥� Baney says. 鈥淚t muddies the market. As a patient myself I want to be sure that I鈥檓 getting legitimate healthcare from a reputable organisation, but the fact that there鈥檚 a muddy, messy, illegal market creates risks and sows the seeds of distrust in what are otherwise legitimate businesses.鈥�
ASOP has called on US policymakers to reform drug importation policies, particularly when it comes to 鈥楥anadian pharmacies鈥�, outlets that appear to be supplied by licensed pharmacies in Canada and sell to US residents. These sites have no real connection to Canada at all, and do not work with a pharmacy or pharmacist licensed by a Canadian province, nor do they have a physical presence in Canada.
The alliance has also been critical of the introduction of the General Data Protection Regulation (GDPR) in the EU. GDPR, ASOP says, has drastically restricted access to the international WHOIS database, a public directory with ownership records and contact information for every domain name registered on the web.
The law has prompted registrars and registry operators to block access to WHOIS, allowing criminals to bulk-buy domain names through which to run illegal online pharmacy scams and leaving law enforcement unable to trace their origin.
ASOP has also called for registries and registrars to lock and suspend suspicious domain names, for the reform of Section 230, and for the endorsement of bipartisan legislation, such as the PACT Act, SHOP SAFE Act, and INFORM Consumers Act, which could help reduce the powers of illegitimate medical retailers online.
Online pharmacies and the Texas abortion crisis
As well as supply shortages and falsified claims about products, political interference in access to legal medications can force consumers online. Even though a pregnant person鈥檚 right to an abortion without excessive government restriction is supposed to be constitutionally protected in the US, several states have taken steps to restrict access to abortion care.
Abortions are now banned after six weeks of pregnancy in Texas, essentially putting an end to Roe v Wade in the state. The Texas law bans abortion as soon as foetal heart activity is detected, something which happens long before many people are even aware they鈥檙e pregnant.
Even those who do realise before this point may find themselves unable to receive an appointment to undergo an abortion before the deadline set by the new law. The law has no exceptions in the case of rape or incest.
Many pregnant people in the state of Texas who wish to end their pregnancies are now turning to online pharmacies to do so. Early pregnancies can be terminated through a medical abortion, where patients take a combination of mifepristone and misoprostol to induce a miscarriage.
Aid Access, an organisation based in the Netherlands, is the only physician-run service that provides people seeking self-managed abortions in the US with this medication. Despite attempts from the US Food and Drug Administration (FDA) to put a stop to its work during the Trump administration, the organisation continues to supply the drugs.
Patients simply fill in an online form to assess their suitability for the medication. For pregnant people in Texas, the prescription is then filled by a pharmacy in India and the drugs are shipped directly to the patient鈥檚 home address. While Aid Access is one of the most legitimate actors in this space, many online vendors are readily selling mifepristone and misoprostol to patients without a prescription.
University of California, San Francisco professor of obstetrics, gynaecology and reproductive Science Daniel Grossman says that medical abortion should be available over-the-counter (OTC) across the US, following a brief consultation with a licensed pharmacist.
While the cramping and heavy bleeding experienced by the patient as they pass the pregnancy can sound rather gruelling, medical abortion has a safer track record than other common drugs like paracetamol and Viagra and is 14 times safer than carrying a pregnancy to term. It also has a 97% success rate.
鈥淓very indication we have is that these medications are very safe and effective and so simple to use that they are appropriate for OTC sale,鈥� Grossman says. 鈥淧eople can accurately figure out on their own how far along in pregnancy they are and can screen themselves for eligibility for the medications using a simple checklist.鈥�
A 2017 study saw researchers order 22 products from 16 different sites, 20 of which were mifepristone-misoprostol combination products and two that contained only misoprostol. They found that the 18 tablets labelled 200 mg mifepristone contained between 184.3 mg and 204.1 mg mifepristone, while the 20 tablets labelled 200 mcg misoprostol contained between 34.1 mcg and 201.4 mcg of the active ingredient.
Despite the shortcomings in misoprostol quality, the researchers concluded that people for whom clinic-based abortion is not easily available or acceptable may well consider sourcing pills from the internet to be a rational option.
Given that this practice is already being carried out, making medical abortion readily available OTC could go a long way toward ensuring patients are accessing safe and legitimate medicines and are less likely to turn to illegitimate sources.
Grossman says: 鈥淲e鈥檙e hoping to build up the evidence base to help move this forward. I think the process of showing how safe and effective medical abortion is will help us move further away from this overly medicalised and restricted service to something that may not be quite OTC but is something that could at least be prescribed by a pharmacist who could then dispense the medication.鈥�
